Virtual Reality for Shopper Research
A Journal of Shopper Research article and quiz
Learn how virtual reality simulations are being used in market research. This article outlines the benefits and limitations of virtual reality simulations, discusses the validity of the simulation technique, provides examples of several commercial and academic research applications, and summarizes the future prospects for using the virtual store for shopper research and other business applications.
Upon completion of this course, you should be able to:
- Describe how virtual reality retail studies are conducted.
- Identify the benefits and limitations of virtual reality simulations.
- Describe the results of a selection of retail simulation studies.
Credits: Successful completion of this course will provide current Shop! MaRC holders with 0.5 PDU in Research towards their tri-annual recertification.
Course Length: 30 Minutes
Course components: Journal of Shopper Research article, 10-question quiz
Shop! Value Cycle Focus: Phase 1 of the Shop! Value Cycle – Research
MaRC Recertification Credit: 0.5 MaRC – Research PDU