he forest industry is an essential global industry – yet it is an engima. Some believe the Paul Bunyan heritage still lives: a heritage of big men, huge mills, and ancient trees. Others are not so sure: they know trees are the mainstay raw material for lumber, papers, and other products, but they don’t know if the forest reemerges after harvest, and if it does will the land ever return to its preharvest condition. Somehow the industry has not escaped its cut-and-move-on reputation of the 19th century. The consumer and the industry have somehow each failed to recognize the change in each other.
This book is a progress report to the industry participant, the consumer, the investor, and others who depend in some way on the forest and its products. Hands-on business activities, interviews, observations, and detailed research in the United States and 20 other countries covering five continents over the decades have provided material for the text. The 19 chapters are divided into five sections:
Copyright 2000, 6 by 9 hardcover, 232 pages, MF-4670
