Princeton, N.J.-based WithumSmith+Brown is ranked No. 28 on the 2015 IPA 100 list and Chief Marketing Officer Rhonda Maraziti and her team of marketing professionals have a lot to do with getting it there. A member of the Withum team for 10 years, her contribution to growing the firm led Maraziti to earn AAM’s prestigious 2016 Marketer of the Year award.
Her presentation will include a brief overview of her career and a discussion about her marketing and business development efforts at Withum, which now has 14 offices up and down the East Coast, from Boston to Orlando, Fla., new practice areas and an expanded management consulting practice.
Rhonda launched the firm’s niche marketing strategy, heads up growth for 12 industry niches and eight practice lines and has been credited with being “instrumental” in the firm’s 9% growth rate. She will share specifics of particularly successful campaigns, including clips of Withum’s 2012 “Party Rock” flash mob video that’s been viewed more than 70,000 times!
INSIDE Public Accounting editor Christina Camara will interview Maraziti in this webinar to find out how she:
• Increased brand awareness of Withum in a crowded marketplace
• Made thought leaders out of partners who head various practices
• Strategically marketed niches to generate new business for the firm
Rhonda will answer questions throughout the session so participants can gain a greater understanding of her approach to marketing and business development. This session should benefit both entry-level marketers and experienced professionals alike.