|DESCRIPTION: The goal of this 1-hour webinar is to give accounting marketers simple, powerful insights into the power of using short video as a marketing tool. More importantly, the webinar will orient accounting marketers, so they know where to begin - Video Best Practices, Simple (repeatable) Strategies for telling your firm's story, and so on.
Highlights will include:
- How to build a great video strategy for your firm (Hint - tell a great story, fast)
- How to use video to differentiate a me-too brand (like, say, an accounting firm) from all the other me-too brands.
- How to turn credits and debits into passion (Family-friendly version!).
- How to tell video stories to a mass audience (Hint: quickly!)
- Three surprising ways to make sure your audience watches your videos all the way through
- How to build a repeatable process for sourcing consistently great videos
- Best practices - derived from hundreds of award-winning videos