Building a Marketing Team for the Future
Every firm’s marketing needs are unique, and building the right support team is critical to growth and long and happy careers in accounting marketing. In this session, Jennifer will share her experience with:
- Building marketing teams from scratch and the ground up
- Evaluating your firm’s culture to put together the right team
- Selecting the right mix for your firm
Speaker: Jennifer Hertzig, Brand Leader, K·Coe Isom
Jennifer Hertzig is the Brand Leader for K·Coe Isom, a national food and ag accounting and consulting firm. As a member of the growth team, she leads the firms marketing department, works with partners to develop market strategies and oversees the overall brand of the firm. Throughout her career, she has worked with firms as small as 100 people to as large as 800 in a marketing leadership role. She has spoken to AAM members previously on topics such as doing more with less, top technology trends and social media. In this session, she will share her insights on building a marketing team that works for your firm.