Y2K Called, It Wants Its Prototype Back:
Bringing Stores Into the 21st Century
A quiz based on Shop! podcasts
Elaine Kleinschmidt, Executive Vice President of Strategy & Experience Design at WD Partners, describes a strategy for integrated, dynamic and scalable store prototyping.
Upon completion of this course, you should be able to:
1: Identify the shortcomings of older store prototype models
2: Identify the components in a modular "kit of parts"
3: Identify the steps a brand should take to modernize its approach to store design
4: Recognize alternatives to traditional store evaluation metrics.
5: Recognize the impact e-commerce will have on stores in the future.
Credits: Successful completion of this course will provide current Shop! MaRC holders with 1 PDU in Design towards their tri-annual recertification.
Course Length: 60 Minutes
Course Components: podcast and quiz based on podcast content
Shop! Value Cycle Focus: Phase 2 of the Shop! Value Cycle – Design
MaRC Recertification Credit: 1 MaRC – Design PDU