The mission of the Journal of Shopper Research is to publish quality academic and commercial research that provides new knowledge and understanding of shopper behavior with the potential to improve business practice. The Spring 2017 issue includes six important articles from authors at respected academic and commercial institutions on the special topic of the customer experience: dunnhumby, Kantar Retail, Bowling Green State University, KPMG Nunwood, SmartRevenue, Indiana University, and Strategic Horizons. The articles shared in the Journal identify the customer, product, and contextual factors that are most influential in the shopper’s journey and drive the conversion of consumer demand into purchase.
The Spring 2017 issue of the Journal of Shopper Research is brought to you in part by
Once you've checked out of the Shop! Store go to "My Transactions", and click "My Downloadable Products". Then click "Journal of Shopper Research, Spring 2017 (PDF DOWNLOAD)".