Merchandise Details
2017 Shop! ROI Standards: In-Store Marketing Materials
Member Price$0.00
Non-Member Price$150.00
Merchandise Description

This 40-page document includes guidelines for developing in-store marketing materials, improving compliance and calculating ROI. Find actionable insights, best practices and templates to help produce effective materials and increase ROI. While focused on P-O-P Displays, the learnings are applicable to all in-store marketing communication vehicles.



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