Leveraging Technology to Maximize
Your Retail Display Investment
A recorded live webinar presented by Data Display Systems
In your digital displays, should you place your message at the top, center, or bottom of the screen? How can you encourage more customers to complete on-screen forms? After how many screens does customer engagement decrease? To answer these questions, Data Display Systems’ CEO Bob Gotta shares the results of data collected via experimental A/B split-testing conducted at GlobalShop! 2017. In this webinar, Bob also discusses the benefits of using a remote content management system, and he demonstrates how software can be used to program and monitor displays at multiple remote locations.
Upon completion of this course, you should be able to:
- Identify the benefits of using a remote content management system for digital displays.
- Describe how A/B split-testing data helps retailers improve their digital display content.
- Identify the digital display techniques that are most likely to promote customer engagement.
Credits: Successful completion of this course will provide current Shop! MaRC holders with 0.5 PDU in Market towards their tri-annual recertification.
Course Length: 30 Minutes
Course components: recorded live webinar, 5-question quiz
Shop! Value Cycle Focus: Phase 4 of the Shop! Value Cycle – Market
MaRC Recertification Credit: 0.5 MaRC – Research PDU
Cost: free of charge
This webinar is presented by: