Freelance content marketing guru, Jennifer Goforth Gregory, along with content marketing experts, will talk about how to keep clients coming back for more, even during these difficult times. Get insight on how COVID-19 is impacting content marketing and how freelancers can proactively manage their content marketing businesses through these unprecedented times.
Moderator: Jennifer Goforth Gregory
Speakers: Clare McDermott - Clare McDermott is the co-founder and head of research at Mantis Research, a marketing consultancy that helps brands publish and amplify original research. Before launching Mantis, she was the founding editor of Chief Content Officer magazine, the leading print magazine for content marketing executives. Clare also ran a content marketing consultancy called SoloPortfolio for over a decade; there she helped enterprise technology and consulting brands embrace a publishing mindset.
Nick Clunn — Nick Clunn is a senior editor in the Forbes Content Studio, which creates original content in partnership with Forbes advertisers. He specializes in multimedia work, collaborating with designers, artists and photographers to build webpages that best suit the story. Before becoming a branded content editor, Nick worked as a staff writer for daily newspapers and won several awards for investigative reporting. He lives in Jersey City with his wife and two children.
Jason Anthony — The Foundry at Meredith— formerly the content studios at Time Inc.—is the force behind some of the most dynamic titles in custom publishing. Jason Anthony has been an innovator in this creative division for 15 years, and is the currently the editor of Proto, an award-winning science magazine created for Massachusetts General Hospital. He can speak to how writers can break into custom publishing and the skills and topic expertise that editors are looking for today. He will also share examples of his work with CVS, the New York Stock Exchange, Caesars Entertainment and other industry leaders who lean heavily on well-reported, well-written journalism to connect with their audiences.