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In a world of sound bites and text messages, this session focuses on how to tell our story of impact in the community in a way that will resonate with a broad range of people and garner support for your programs and initiatives. Learn how to find and harness data that informs your work and how to put that data into a simple form to tell your recreation and parks story in a powerful way.
John McCarthy is the former General Manager of Parks and Recreation for Sarasota County Government. John was recently the Executive Director for SCOPE (Sarasota County Openly Plans for Excellence), and has recently taken a position as the Executive Director for Gulf Coast Heritage, Historic Spanish Point. John is a former President of the FRPA Foundation, is a faculty member of the Joe Abrahams Academy for Leadership Excellence, and has been a frequent FRPA presenter.
- Identify three metrics you can use to demonstrate the impact of recreation and parks.
- Understand the difference between outcome measures and simply counting things.
- Create a story with data to creatively present a topic of interests to leaders and the community.