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Session Description: Detailed process of producing an economic impact analysis of sports tournaments and special events. This is based off of John Crompton’s book, Measuring the Economic Impact of visitors to Sports Tournaments and Special Events. Participants will learn how to provide a detailed analysis of their events and reposition themselves economically.
Felicia Leonard has spent the last 18 years helping communities achieve their vision in Parks and Recreation, planning & transportation in both the public and private sectors. She oversees the marketing and public relations and serves as the community liaison for many years.
Recognize the importance of repositioning.
Identify steps to reproduce an economic impact analysis in their sports tournaments and events.
Recognize the importance of the economic impact analysis.