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SCAA Quarterly Sector Report | July - September 2010 | Electronic Version
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The SCAA is pleased to announce that we have entered into an exciting partnership for our annual publication, the SCAA Retailer Survey. We will now be offering this survey in quarterly installments, with an extensive overview published at the end of the year. This fourth quarterly report will cover July - September of 2010.

We have partnered with Cleveland Research Company, an independent research firm specializing in proprietary channel research with a goal to identify trends and inflections that impact the financial performance and outlook across multiple companies and industries. This partnership will allow us to deliver more timely information and a consistent stream of reports to our members and other industry professionals. The analysis will be deeper and more specific, bringing you the essential data that you need to run a successful business in the specialty coffee industry.

Included in this report:

Sales Trends
· Quarterly Coffeehouse Sales versus Previous Year
· Monthly Coffeehouse Sales versus Previous Year
· Quarterly Net Coffeehouse Sales versus Expectations
· Monthly Net Coffeehouse Sales versus Expectations
· Traffic and Ticket Growth
· Competitive Landscape
· 12 Month Outlook
· Category and Segment Trends

Pricing and Cost Trends
· Cost Outlook and Price Increases Credit Availability Trends
· Category Specific Cost and Pricing Trends
· Availability of credit for daily operations

Customer Trends
· What is important to customers? Broken down by category

Big Picture Trends
· Specialty Coffeehouses Compared to Other Foodservice Segments
· Coffeehouse vs. Discretionary Retail
· Food Costs
· Dairy Costs
· Trends in Electricity and Natural Gas Prices
· Coffee Costs
· Bakery Costs
· Electricity Costs
· Fuel Prices vs. Foodservice Sales
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