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Merchandise Details
Ideas & Innovation Book
Member Price$79.95
Non-Member Price$139.95
Merchandise Description

With more than 700 detailed illustrations of carton styles and descriptions of folding carton characteristics, the handbook provides an in-depth orientation for :

 

  • Students
  • New sales and customer service reps
  • Graphic and structural designers
  • Planners
  • Estimators
  • Packaging buyers

 

The text explains types and attributes of paperboard; highlights paperboard packaging as a marketing tool; and includes a comprehensive glossary of packaging terms.

 

This updated 340-page reference book includes new sections of information and designs for:

 

  • Alternative paperboard packaging (cans/tubes/cups/buckets)
  • Special carton features (tear-strips/handles/cushioning means/sift-resistant features)
  • Combination packaging (paperboard in combination with other substrates)
  • Set-up boxes and promotional and non-carton structures.

 

Convenient and practical, the handbook gives a clear and concise presentation of material, has tabs for quick reference, features a printed spine for easy shelf identification, and is spiral bound to lay flat for easy usage.

 

10% discount off each book, with the purchase of ten or more.

 

Free shipping within the United States.