Session Overview

There has never been a better time to build a brand name— and there has never been a worse time to have yours torn down because of bad reviews. Social media encompasses all forms of digital communication and is a fantastic tool for syndicating your brand and getting it in front of your target market, but it’s also the voice of the people—and if you tick off the public, hell hath no fury like a Twitterer scorned.

In this presentation, Robert Siciliano will teach you how to:

• Incorporate the fundamentals of Online Reputation Management

• The implications of using social media, for individuals and businesses

• How to mitigate the dangers of using these websites

• How to cover your footprints when using social media and much more!

ROBERT SICILIANO, CSP is a security expert and private investigator fiercely committed to informing and educating people so they can protect themselves from violence and crime in their everyday lives.