The members only area provides you with up to date access to the DPAA database of information including your Committee rosters, articles and archives, valuable research resources, the ability to download documents developed by DPAA and access to special discounts negotiated by the DPAA on behalf of our members.The following provides information on the sections within the Members Only site.
Home:Welcome and directory of sections available to DPAA members
DPAA Home:The way back to DP-AA.org
My Info:Your profile information, including linked organizations
My Committee(s):Roster and contact info for Committee members, description of goals, work, and notes posted by Committee Chair
Research Resources: Inclusion of information that’s intended to help members understand client and agency planning tools that are used in deciding how to allocate media funds across sectors.Currently materials include:
- About Channel Planning
- About Marketing Mix Modeling
- Nielsen IMS: Digital Placed-based R & F’s
- Experian Simmons National Consumer Study- Advertising Outside the Home for DPAA
- Selling to Media Strategists and Buyers How to Engage Them in Digital Place-based Conversation
- Arbitron: Making an Impression Digital Out-of-Home Campaign Measurement
Articles: A repository of DPAA Insights, Newsletters and All Membership Communications providing DPAA commentary on industry events/issues
Online Store: DPAA original documents on industry initiatives
Members Only Discounts: Negotiated on behalf of DPAA Members, discount codes available to a roster of industry resources
My Transactions: If you’ve done any purchases or downloads through this system, it will be reflected here.
DPAA members, if you are new to this site use the New Visitor Registration page and within 24 hours you will receive confirmation to access your member benefits. If you need immediate assistance contact Ryan Pogy – ryan.pogy@dp-aa.org or 646 205 8525.