Discussion leader, Eric Lanke, CAE, recently participated as a learning lab leader at the ASAE Marketing, Membership and Communications Conference. The lab, "Walking the Walk of Deep Member Engagement" surfaced many interesting aspects of member engagement.

Eric will share some of the outcomes of this lab as well as later discussions and questions, including What can your association do to make it easier for your members to use your association's resources to define & create their own value?

Hosted by the Peer-to-Peer Member Engagement Group. Registration is complimentary.