American Music Therapy Association

Marketing your music therapy practice is an ongoing and evolving process. Planning ahead, executing and following up are keys to your success in increasing awareness of your services and developing new contracts. Join us to develop or improve your marketing plan by looking at the differences between marketing and advertising, print and web based avenues for communicating with your audience, purposeful networking and ethical considerations when marketing your music therapy services. This will be a working “Boot Camp” with presentations, independent planning time and opportunities for feedback and coaching as you apply the concepts to your own program. The presenters will take you through a marketing plan outline which will help you to identify your current strengths, clarify your target market, tap into and grow your current network, creating appropriate marketing materials to reach your target market, strengthen your branding, identify your unique value proposition and get your message out there! Whether you are just starting out in private practice, running an agency, or responsible for the marketing and advertising for a music therapy department, this workshop will give you important tools, resources, and ideas you can implement right away!