Friday, April 29
8:00 am - 11:30 am: General Sessions
Session 1: How to Create Outrageously Effective Marketing Material - Ron Rosenberg, Quality Talk
In this interactive and entertaining program, you'll learn how to apply Ron Rosenberg's outrageous marketing strategies to improve the effectiveness of your own marketing communications. In this one-of-a-kind session you'll discover 12 specific elements that MUST be in every marketing piece.
Session 2: Applying Effective Marketing Elements to Your Marketing Material - Ron Rosenberg, Quality Talk
In this workshop environment, Ron will help you apply the 12 elements to your marketing material that he taught you in Session 1. You will want to bring your company's marketing pieces with you. During this session you will receive on the spot feedback to help increase the responsiveness of your marketing strategy.
Session 3: Making Your Sales Forecast as Clear as Day - Alex Chausovsky, ITR Economics
As the future economic outlook can be a bit unclear for many, being able to forecast your sales into the future is key to making choices in growing your business in the right manner. Effective forecasting of sales can also help you to know where to allocate your financial resources for new projects and investment in equipment. ITR Economics has a 94.7% accuracy rate predicting the ups and downs in the economy over the last 60 years. During this session, Alex Chausovsky will share with you the keys you need to know about the future of heat treat sales and how to use their reports to make a very unclear future, very clear.
Saturday, April 30
8:00 am - 11:30 am: General Sessions
Session 1: Selling Has Nothing to do with Selling - Rick Farrell, Tangent Knowledge Systems
In this fast paced and energetic session, Rick will debunk the time-honored beliefs and strategies that organizations hold to so dearly and expose the obscene cost of sales that they blindly operate under. Content is non-traditional, contrary and designed to be a wake up call for all organizations on selling, strategizing and positioning their companies to meet the harsh realities of the economy and the challenging economic climate of today's marketplace. Rick will show you the keys to effective selling, and the value your company brings to your customers to ultimately increase growth in your annual revenues.
Session 2: Applying Effective Sales Strategies in Your Company - Rick Farrell, Tangent Knowledge Systems
In this workshop environment, Rick will help you apply the key elements that he taught in Session 1. Rick will show you how to dig into generating more leads in your sales pipeline, breakdown sales barriers and build accountability of your sales staff.
Session 3: Featured Keynote: If You See It, You Can Be It! - Chef Jeff Henderson
Award-winning Chef and Author of the New York Times best-seller "Cooked", Chef Jeff Henderson discovered his passion and gift for cooking in a most unlikely place: behind bars. Today, the creator of the Food Network’s docu-reality series "The Chef Jeff Project" and the host of "Family Style" with Chef Jeff, is one of the most influential African-American chefs in the country, using his redemptive journey from drug dealer to TV celebrity Chef, to nationally acclaimed motivational speaker to help others reboot their own dreams and gain a new foothold on the ladder to success. His acclaimed memoir, "Cooked: My Journey from the Streets to the Stove", is being adapted into a film, starring Will Smith. His most recent book, "If You Can See It, You Can Be It", teaches his 12 street-smart recipes for success. Chef Jeff says, “I was an HR nightmare.” But he knew the lessons he learned on the streets taught him transferable skills that would adapt to the corporate world: marketing, branding, public relations and managing a diverse workforce. He now educates audiences on how to embrace workers from all backgrounds so companies won’t merely survive in today’s economy, but they will thrive.