2021 Western Regional Roundtable: Bridging the Gap between Consumer Affairs & Direct-to-Consumer

Sep 23, 2021 01:00pm -
Sep 23, 2021 02:00pm

Event Description

Bridging the Gap between E-commerce & Consumer Affairs

THU SEP 23rd | 1:00-2:00pm CT | A Western Region Virtual Event

With the incredible upsurge of new ecommerce buyers emerging in the past 18 months, consumer care teams are being overwhelmed and not connected to the information they need to create the best consumer experience.  Join us as consumer affairs and CX industry veterans Bret Butterfield and Christian Gennerman facilitate a dynamic panel discussion with consumer affairs and eCommerce leaders from firms that have successfully bridged this gap, are currently in the implementation process, or like many, are now researching how to enable this crucial connection between eCommerce and consumer affairs / CX teams within their respective organizations.

Our panelists, including Jason Amari from GSK Consumer Healthcare, Jake Robbins from Reckitt & Sandra Lima Villegas from Colgate Palmolive will share best practices and lessons learned around technology, analytics, people and process to help you effectively align your direct-to-consumer and consumer affairs teams to increase revenue while also enhancing customer experience and strengthening your brand.

What attendees can expect:

  • A real world discussion highlighting technology tools for bridging the gap between direct-to-consumer and consumer affairs teams
  • Best practices around key analytics and KPIs which can be shared to increase understanding and effectiveness
  • Lessons from an omnichannel world - how innovative firms are utlizing chat, SMS, social media, live events, reviews and other non-traditional tools to extend their reach with consumers beyond telephone and e-mail

Event Type:Virtual Regional Event
Category:Regional Event
Early registration ends on Aug 04, 2021.
Regular registration starts on Aug 05, 2021 and ends on Sep 22, 2021.
Late registration starts on Sep 23, 2021.
(GMT-06:00) Central Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
 2021 Regional Meeting
Member Fee: $0.00$0.00$0.00
Non-Member Fee: $25.00$25.00$25.00