The Comprehensive Marketing Planning Workshop centers on 10 steps marketers can use to produce comprehensive marketing plans. Plans all too often today are made 'on the fly' and under the duress. Well intentioned marketing activities often yield poor results when deep and thorough planning did not occur prior to implementation. By following these tried and true 10 steps, marketers will increase their potential for success.
The 10-steps covered include:
Business Situation Analysis Target Market Effectiveness Communication Goals Tactical Marketing Mix Tools Marketing Budgets Execution and Evaluation
Learning Objectives: Learning Objectives:
Participants will learn the significance of the 10 steps presented and how to execute each one well. Participants will learn how to analyze a business situation and then prepare and propose marketing tactics and strategies. Participants will also learn how to measure and evaluate effectiveness.